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More Effective Email


Email marketing

Email continues to evolve. It’s always had a high return to cost ratio but is often overlooked and under-utilised.A carefully thought through strategy will maximise the channel’s return, with even the smallest of changes making a big difference. 

The DNA Email Way:

  • We can review, define and develop a strategy that identifies opportunities, addresses gaps and guides you along a prioritised roadmap through the customer life cycle – from data acquisition to win back.
  • We can improve ROI and engagement by improving relevance, data, preference information, approach to segmentation or test and optimisation (day of week, time of day), providing practical advice and information.
  • We can grow your audience by evaluating and optimising capture processes to maximise acquisition, while making further recommendations to reach even more subscribers.
  • We can design and build one-off emails, email templates and campaign landing pages using email design best practice.

We can manage campaigns in full or in part, from content development to campaign execution.And consistently review and make recommendations to shape even better strategy.


Check out some of our case studies

Case Study  

Email Marketing & Customer Engagement Sutton & East Surrey Water Services

Email Marketing & Customer Engagement image

We designed a fully responsive email template for SESWS to use to engage with members of their ‘Priority Club’, sharing news and exclusive offers.

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Case Study  

Email Marketing Template Development Descartes

Email Marketing Template Development image

We developed a fully responsive and easily editable email template enabling Descartes to stay in touch with customers, share news and product offers.

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