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We are DNA

We help clients create stronger brands and better businesses. For some we help them find, keep and engage the staff they need. For others, we help them find, keep and engage the customers they need. And for many we do both.

Compelling. Expert. Refreshing. Hungry. We are DNA. 


Recruitment, retention & engagement

Find out how we can help you find, keep and engage the staff you need to run your business.

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Marketing & customer engagement

Find out how we can help you find, keep and engage the customers you need to make your business successful.

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About us

Find out more about us - what we do, who for and who we are.

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What are we blogging about? Grab a cuppa and have a read

March 2

Get familiar with these employer brand stats

There’s a time and place for numbers, but if you’re thinking about creating, revamping or analysing your Employee Value Proposition (EVP) then you reall...

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February 24

Start your reboarding plan today

Reboarding used to be reserved for those returning from parental leave or long-term sickness. Not anymore. In England we now have a ‘Roadmap’ of timings and likely process as we start to see light at the end of the tunnel in relatio...

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February 19

Not another bloody culture blog!

Not really. More the musings of a somewhat portly Creative Director who’s just reflecting on the last few months really.   When the ‘C’ word decided to sucker punch us pretty much about this time last year, ...

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