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We are DNA

We help clients create stronger brands and better businesses. For some we help them find, keep and engage the staff they need. For others, we help them find, keep and engage the customers they need. And for many we do both.

Compelling. Expert. Refreshing. Hungry. We are DNA. 


Recruitment, retention & engagement

Find out how we can help you find, keep and engage the staff you need to run your business.

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Marketing & customer engagement

Find out how we can help you find, keep and engage the customers you need to make your business successful.

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About us

Find out more about us - what we do, who for and who we are.

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What are we blogging about? Grab a cuppa and have a read

June 25

The positive impact that offboarding can have on your employer reputation.

Every organisation knows the value of effective onboarding – creating valuable first impressions and personal connections, getting the newbie up to speed and productive more quickly, showing them your purpose and, i...

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June 18

When was the last time you checked-in on your employer brand?

Effective implementation of your employer branding strategy, and specifically the employment experience that sits within it, is often seen as the gap between a leader’s expectation of what the business should achiev...

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May 28

Shining a light on ‘Dark Mode’

Dark mode is a new look that's easier on your eyes and helps you focus on your work, created by Apple. It uses a dark colour scheme that works system wide on Apple products but is also being developed on other devices...

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