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We are DNA

We help clients create stronger brands and better businesses. For some we help them find, keep and engage the staff they need. For others, we help them find, keep and engage the customers they need. And for many we do both.

Compelling. Expert. Refreshing. Hungry. We are DNA. 

Recruitment, retention & engagement

Find out how we can help you find, keep and engage the staff you need to run your business.

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Marketing & customer engagement

Find out how we can help you find, keep and engage the customers you need to make your business successful.

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About us

Find out more about us - what we do, who for and who we are.

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What are we blogging about? Grab a cuppa and have a read

March 29

Managing your employer reputation online

We talk to lots of recruiters and although they all have their own unique challenges, one thing they all seem to share is a hatred for review sites like Glassdoor. As we all know, people are more likely to take to online channels to complain ab...

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March 29

Preparing for your careers site for Google for Jobs

So you’ve probably got a careers site. You’ve probably got an ATS. You’ve probably invested significantly in each. But you’ve also probably heard that Google for Jobs is coming to the UK in 2018 and you’re not sure...

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March 29

Preparing for Google's mobile first index

The introduction of Google’s mobile first index is the biggest change to search in years. Is your website ready? As more and more searches are done from mobile, Google wants their index to reflect the majority of their user preferences.

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