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We are DNA

We help clients create stronger brands and better businesses. For some we help them find, keep and engage the staff they need. For others, we help them find, keep and engage the customers they need. And for many we do both.

Compelling. Expert. Refreshing. Hungry. We are DNA. 

Recruitment, retention & engagement

Find out how we can help you find, keep and engage the staff you need to run your business.


Marketing & customer engagement

Find out how we can help you find, keep and engage the customers you need to make your business successful.


About us

Find out more about us - what we do, who for and who we are.


What are we blogging about? Grab a cuppa and have a read

November 7

Preparing for 2018. How much of your Marketing budget do you spend on your existing staff?

  Defining your employee value proposition, and executing it through a compelling and coherent employer brand will do wonders for the profile of your HR Department and the metrics by which success is measured. We’ve saved clie...

October 12

Preparing for 2018 – 4 essential changes required in your digital attraction NOW!

2018 is going to be a game changer in how you are able to attract the staff you need. You can develop a great employer brand but you will be unable to present it to your target audience if you’re not aware of some of these critica...

October 3

Planning for 2018 - repositioning and repurposing your HR Department

I was talking to a client last week about the ROI they could expect from defining and implementing their EVP before the end of 2017. We kicked around the usual suspects of reduced cost and time to hire, success in role and the critical elements...


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