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We are DNA

We help clients create stronger brands and better businesses. For some we help them find, keep and engage the staff they need. For others, we help them find, keep and engage the customers they need. And for many we do both.

Compelling. Expert. Refreshing. Hungry. We are DNA. 


Recruitment, retention & engagement

Find out how we can help you find, keep and engage the staff you need to run your business.

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Marketing & customer engagement

Find out how we can help you find, keep and engage the customers you need to make your business successful.

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About us

Find out more about us - what we do, who for and who we are.

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What are we blogging about? Grab a cuppa and have a read

February 19

Astonishing meeting last week, I can't stop thinking about it...

Interesting conversation with a new prospect last week who I hadn’t met before. The company websites sing with promises of an amazing customer experience and of careers where the sky’s the limit and everyone is agog with a genu...

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February 8

Millennials want Balance and Belonging not Dad Dancing.

I had a really interesting conversation with a new client last week. She was bemoaning the fact that the most likely time for her millennials to leave the business was after 9 months, ‘If they could just give us another 6 months it would ...

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February 8

Embarking On A Mission Critical HR Transformation Project? Keep Your Cool With These Key Insights from Peter Cablis

The modern world is: volatile, unpredictable, complex and ambiguous, and organizations have had to become like rapid-reaction forces, needing to respond, flex and adapt to suit an ever-changing world. HR professionals have needed to adapt too a...

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