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We are DNA

We help clients create stronger brands and better businesses. For some we help them find, keep and engage the staff they need. For others, we help them find, keep and engage the customers they need. And for many we do both.

Compelling. Expert. Refreshing. Hungry. We are DNA. 


Recruitment, retention & engagement

Find out how we can help you find, keep and engage the staff you need to run your business.

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Marketing & customer engagement

Find out how we can help you find, keep and engage the customers you need to make your business successful.

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About us

Find out more about us - what we do, who for and who we are.

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What are we blogging about? Grab a cuppa and have a read

April 13

5 reasons why an Employee Engagement survey should be top of your agenda in 2021

It’s been a long old year, and we can finally see a glimmer of hope and return to normality. So when was the last time you gave your employees the opportunity to really share how th...

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April 8

10 steps to develop your careers site

Talent attraction has never relied more heavily on a digital presence, 

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March 23

Now’s the time to re-evaluate your EVP & Employer Brand

The last year certainly wasn’t a year that any of us expected, or planned, what was on your list to achieve, tackle, accomplish, can you remember? 2020 was a year of change and adaptation, COVID is something we’ve all had to work ar...

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