Nov 2018
Animation for employee and customer engagement
Here at DNA, we are constantly challenged by clients to convey information to staff and customers in an engaging way. Briefs might include promoting a product or service, sharing data (e.g. staff survey results or customer feedback) or launching new initiatives internally (e.g. vision, mission and values or a new employer brand).
We’ve found that one of the best ways to do this is producing animated films.
Animated films can:
- Convey information quickly and concisely
- Bring information to life in an engaging way
- Make a lasting and memorable impression
- Grab attention and cut through the noise of other messaging formats
- Benefits of animated films:
- We process visuals 60,000 times faster than words
- Research shows that viewers retain 58% more information watching a video than reading information
- Including videos and animations on your website can increase conversion rates by 85% and have a positive impact on SEO
- They are ecofriendly
You can check out some examples of our work on our show reel:
Case studies
Check our some of our animated film case studies:
Solsoft needed to educate customers and prospects about cyber threats and how their IT Managed Security Service could help detect and prevent them – read the case study.
NMR needed to launch their vision, mission and values to a workforce across multiple locations – read the case study.
Need help?
If you have a need to communicate some to staff or customers in an engaging way, get in touch and challenge us to help you bring your message to life.
In categories: Employee Engagement, Creativity
