During a meeting with a client we were discussing ‘The Sunday Times 100 Best Companies to Work for’ submission. It was clearly a worry for them if they did not reach the Top 100. In my experience though it’s about managing expectations and reasons why. If you think it’s just about a number you’re missing the point. ‘The Sunday Times Best Companies to Work for’ programme provides a structure to make you a better business, to understand how engaged your staff are and what you need to do about it – in the same way that an effective employee engagement audit would.
Delivering against the 8 point programme requires careful planning, some maturity and humility, flair, ongoing measurement, senior management buy in and robust implementation to make it work. Some Companies do make it to the Top 100 in their first year of trying, some never do but are still better businesses as a result and that’s the main benefit.