These days most people agree that social media is a necessary part of a marketing plan, yet it remains an afterthought when it comes to recruitment. Social is a powerful and cost effective way of reaching prospective employees, so if you haven’t considered including it in your recruitment strategy then now is the time to act. The good news is that it needn’t be intimidating – below we’ve laid out six steps to help you break it down and create a compelling content plan.
1. Set your objectives
Everything you do should be a means to an end, not an end in itself. It’s important to begin by looking at your overall business, HR and recruitment objectives to ensure any activity is supporting one or more of those goals.
2. Identify your audience
There are likely to be numerous candidate groups you want to target. Think about who they are and what you know about them.
3. Pick your channels
You know who you’re trying to target, now find out which channels they’re likely to use. Think about social media of course, but also consider which other information channels are important to them.
4. Audit your existing channels
Of the channels you’ve identified, there may be some that you already have. Think about how they might be improved, which still need to be set up, and who is responsible for using them.
5. Plan your content
You know who your candidate groups are and what channels are used by them. You know what channels you have and how you can improve them – and which you have to set up from scratch. Now you need to plan what to say to users to encourage engagement.
6. Create a content calendar
Now it’s time to plan the content you’re going to use, when you’re going to post it, and the channels you’re going to post it on. A good place to start is to create a content calendar. You might also want to start exploring social media tools that save time when scheduling content.
If you’d like to talk to us about using social media for recruitment, get in touch on 0117 300 3000 or email email@example.com.