In my last blog I talked about 4 basics to developing a simple email marketing programme. Number one was data – not that sexy I know (or at least to some it’s not). However although we all bandy around the rather cheesy statement of content being king, in the case of email marketing it is in fact data that build the kingdom. So cheesy I love it.
Put very simply, the larger your list the larger the revenue potential of your email programme. So, although we can labour over every subject line, image, CTA and automated workflow – very few people have the time. So when list growth generates an organic increase in revenue what’s the point if we aren’t exploring the quicker win of talking to more people?
Now, we definitely aren’t suggesting you adopt bad practices by tricking people into signing up in an underhand fashion or acquiring data down back alleys from a man called Stan – never a good idea. What we are saying however is simply think wider about ways to encourage list growth within your target audience.
Here are a few thoughts -
Author: Sarah Robinson
Date published: 12.11.2014