So you’ve probably got a careers site. You’ve probably got an ATS. You’ve probably invested significantly in each. But you’ve also probably heard that Google for Jobs is coming to the UK in 2018 and you’re not sure what that means for your site. Well, it means you need to think about how and where your jobs are stored and how Google will be able to find them.
Careers sites can integrate with applicant tracking systems in different ways and some of the more traditional methods will mean your jobs are effectively hidden from Google, because they are stored in your ATS and not on your careers site domain. Truth be told this has always been bad for SEO – we’ve been advising clients for years to pull jobs out of their ATS and onto their careers site to maximise their ranking ability.
Now, it’s even more important. Google for Jobs is already live in the US and will reach the UK by summer 2018. If you don’t pull the jobs out of the ATS and store them on your careers site domain, adapt the schema code on the job details pages according to Google’s guidelines, ensure the jobs are in your XML sitemap and that Googlebots can crawl then, you could miss out on lots of free traffic generated from Google for Jobs.
This could be a game changer – and the early adopters will certainly have a significant advantage in gaining more quality free traffic. When you consider that over 80% of job searches already start with Google, ensuring your direct integration with the search giant will give you a competitive advantage over those that don’t.
Talk to your developer about how to implement these changes or ask us for a free audit about how you can optimise your careers site in time for Google for Jobs launch.