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What can we expect from the world of recruitment in 2017?

You’re probably fed up of hearing it but 2016 was a funny old year, wasn’t it? From political uncertainty to celebrity deaths, by the end of the year everyone was exhausted and ready to embrace 2017 with open arms. We’re a positive bunch here at DNA, so we decided to take a look at the top trends we can expect to hit the world of recruitment in 2017.

Mobile recruitment is the future

Every analytics report we look at tells us that a greater percentage of people access careers sites via their mobile device. Desktop usage is down across the board as users reach for the ever-present smartphone sitting in their pocket. What does this mean for recruiters? A mobile-friendly website is paramount. If your website isn’t fully responsive, you risk losing those potential candidates who could be logging on during their commute. Which brings us on to our next point…

Social media isn’t going anywhere

It’s a cliché, but we really are more connected now than ever before. Despite the occasional article declaring the death of social, users rose by 176 million in 2016 and there are one million new users logging in on their mobiles every single day (more mind-blowing social media stats here).It’s essential for recruiters to tap into this if they’re to keep ahead. Check out our step-by-step guide on how to develop a social media recruitment plan here .

Employers will come up with creative new ways to use their networks

Referral schemes are nothing new. They’re a great tool and an easy way to engage employees and find new talent at the same time. In 2017 we can expect to see employers continuing along this vein, leveraging the networks their employees have available - on and offline - in order to source the very best people in an increasingly competitive market.

Companies will put a bigger focus on their candidate experience

A recent US Study found that nearly 60% of candidates have had a poor candidate experience. Not only that – they’re telling other people about it too. That doesn’t reflect well on the company, especially when more people than ever before are seeking out independent reviews before hitting the apply button. Big name companies like Virgin have already overhauled their candidate experience to ensure that even unsuccessful applicants go away happy – and you should too.

To talk to us about how you can develop your recruitment strategy for 2017, get in touch on 0117 300 3000 or email

In categories: Business thoughts , Social media , Recruitment
Author: Izzi
Date published: 06.02.2017

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