Jan 2021
Why 5G will improve your website.
You may have heard that mobiles are now 5G ready. But do you really know what it means for you and your website? In a nutshell, 5G is the next stage in mobile internet. It’s rolling out across the world, and it’s already started with EE announcing it first in the UK. 5G has the potential to be between 20-100 times faster than 4G, meaning devices will be able to operate with much more process-heavy content quickly, with its average latency under 5 milliseconds. This means a number of things…
1. Faster load times
The main change that will happen with 5G is the speed. There will no longer be videos that lag or image rich pages that are slow to load. Complex and interesting video banners and embedded videos will load in milliseconds, opening up for more creative and innovative formats such as interactive videos and animation. There will be no more limits on how video, photography and animation can be incorporated into your website. In a recent survey it was found that more than 50% of consumers prefer to see animated content and using them on your landing page can increase conversions by 86%.
2. Augmented and virtual reality
Augmented Reality and Virtual Reality are already very popular formats, but at the moment they’re not very accessible. With the new speeds of 5G this is set to change in a big way. This means there is more opportunity for virtual walk arounds, 3D displays of products and more content that your customers or potential employees can interact with. 5G’s ultra-fast speeds will help to create immersive and exciting content like never before and you don’t have to worry about tech slowing down ideas.
3. Higher quality mobile experiences
Mobile experience is a very important to the user experience (UX) of your website. The faster the speeds, the more likely people are to stay and engage with content. Today people use mobiles to browse content more than ever before and improving the UX on your mobile website is increasingly important. By having higher speeds, it allows for the subtitles of good UX and user interface design to be experienced fully and will make for a more engaging interaction. 5G will make sure that the gap between using mobiles and computers is no longer noticeable. 90% of brands say digital experience is vital to their success.
5G is anticipated to open a lot of exciting possibilities and opportunities for websites. 5G will be rolling out over the next few years and it’s important to have this in mind when creating or updating content on your website. It may take a little while for everyone to get on board, but in reality, 5G is here and it’s here to stay. Creating immersive content now will help your brand tell your story like never before.
To find out more on how to optimise the potential of your website or careers site, give the DNA team a call on 0117 300 3000 or hello@wearedna.co.uk.
In categories: Industry Insights
