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Brand & Collateral Development Descartes

In a nutshell

Exentra Transport Solutions were acquired by Descartes in late 2012. Over the last year we have worked with the team to develop rebranded collateral.

The challenge

Work within Descartes brand guidelines to rebrand all existing Exentra collateral without losing the personality of the previous brand.

The solution

We had designed and developed the original Exentra collateral suite in 2012 including several brochures, leaflets and exhibition stands promoting their software as a service products, Smartanalysis and Smartlicence. This project centred on rebranding all of this collateral in line with Descartes brand guidelines - including their ecommerce website. We worked closely with the Descartes web and branding teams in the USA and Europe. 

The outcome

So far it's all been well received and we'll continue to roll out customer facing comms in the new branding as the need arises. 

What our client said...

"The suite of literature that DNA created is distinctive and highly regarded within the company and by our customers."

Descartes smartlicence Descartes smartlicence 2 Descartes amartanalysis brochure Descartes smartanalysis 2 Brochure

In categories: Advertising, Brand Development, Creativity & Collateral Development, Customer Engagement

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