One Care, a consortium representing 80+ GP practices in Bristol, North Somerset and South Gloucestershire, wanted to realise efficiencies and help attract clinical and support staff for work in general practice within the region.
With 80+ practices, all with their own budgets, there was concern that actually the One Care members were often competing with each other to attract staff, rather than presenting the benefits of living and working in the South West and within GP practice as a whole. DNA were tasked with developing a joined up strategy to help them make the most of what united them and show this shared vision to potential candidates to attract the best candidates to working in general practice and their region.
DNA developed a careers site www.healthjobsbnssg.co.uk which:
Then, post-launch, we created an attraction strategy to drive people to the careers site including:
It’s early days but the site has increased its organic reach and overall traffic numbers on Google month on month. The introduction of the attraction strategy drove a huge increase in traffic in its first fortnight and continues to grow. One Care’s members are seeing the benefits of a joined up approach where all jobs are being seen by a wider audience.
We’re now looking ahead to optimizing the site for Google for Jobs (due to hit the UK in Summer 2018) and improving the candidate experience further through the addition of more engaging content.