Endsleigh had invested heavily into their external employer brand and how they communicated with the outside world and wanted to show the same commitment to internal colleagues. As a large organisation, keeping their talent in-house is key and, as such, highlighting possible training and development and career paths was integral to this.
DNA were tasked with developing an engaging platform for the career paths which could be easily accessed by all levels throughout the organisation. Rather than just another page on the intranet, the communication really needed to bring all the opportunities available to life in a clear and concise way.
DNA developed a set of visuals which depicted the journey you could take not only in the overall company, but the individual departments. Success stories were dotted amongst the paths, to bring real examples to the forefront and help people realise what was possible. Each path also detailed how staff could get to the next stage in their career through suggested training and development.
An overall - and departmental - reference for Endsleigh employees which enables them to understand how they can develop and move around the business.