We designed a fully responsive email template for SESWS to use to engage with members of their ‘Priority Club’, sharing news and exclusive offers.
SESWS set up their email programme the ‘Priority Club’ in 2013. In exchange for an email address individuals receive exclusive news, offers and discounts. This is obviously a great way of staying in regular contact with customers and prospects. They wanted the email to be responsive, appealing to customers across a range of services and products, and easy to edit – whether you were an HTML whiz or not.
We started by looking at the different communication requirements and used that as the framework for a fully responsive template design. It offers flexibility to changing communication requirements, across multiple business areas and is still easily editable by a non-technical marketer.
We have developed a template that: