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Employer Branding Medvivo

The challenge

Finding and keeping GPs, Nurses and other Clinicians and essential Support Staff in health and care.

In a nutshell

Medvivo provide integrated health and care services ranging from GP out of hours services, a single point of access, crisis response services and a wide range of technology enabled care solutions. They offer a truly integrated solution to a broad range of health and social care needs, delivering excellence of care through close knit teams of GPs, Nurse Practitioners and other Clinicians, Pharmacists, Clinical Support Staff, First Responders, other Contact Centre Staff and Support Office Professionals. Whilst they were good (and widely admired), they approached DNA to help make them the best they could be. The shortage of GPs and other Clinicians is well known and the company’s ability to deliver the best care now, and to grow in the future, was dependent on being able to find and keep the very best staff – sessional, permanent and temporary.

Our approach

As always, our approach started with listening and understanding. How could we create a brand that helped secure more GPs and more GP hours? How could we attract and retain more Nurses and other Clinicians? How could we create a brand in which the essential support staff and first points of contact – so critical in any care environment – could articulate and exhibit the unique Medvivo approach. And how do we make everyone proud to be part of the Medvivo story?

The solution

We spent time with GPs and Nurse Practioners. We spent time in each of the Contact Centre teams. We spent time with the Drivers, the Support Office staff and the Board. In care, everyone matters. And it matters that everyone cares – and that’s certainly what came through loud and clear from all parts of the business. And that’s what we wanted to display in their Employee Value Proposition, their Employer Brand, their new Careers Site and supporting literature.

The new brand was the platform for us to help reap the benefits of a professionally produced EVP. To have a clear and distinct identity; to be able to take the Medvivo story directly to those hard to reach audiences in their attraction strategy; and to galvanise existing employees, including sessionals, around what Medvivo stand for as an employer and the great work – and the great outcomes – they deliver.

The outcome

It was great to hear that Medvivo’s EVP and Employer Brand were complimented by the CQC in their recent assessment of them as outstanding. And some lovely feedback from a lovely client too!

‘DNA opened our eyes to the importance of using an agency with a specific expertise in recruitment advertising. The EVP, the microsite and revamped employee referral scheme have been well received both internally and externally and contributed towards our outstanding accreditation with the CQC.  DNA were highly focused, creative and acted as highly professional sounding board. The project management was excellent. Medvivo are looking forward to a long association working with DNA on our corporate journey’ Nicky Wood, HR Director, Medvivo.

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In categories: Brand Development, Career Sites, Employer Brand Development

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