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Point of Sale - Retail DestinationSkin

In a nutshell

DestinationSkin are a chain of advanced aesthetics clinics who provide skin solutions. As a retail style business, they need to have a planned approach to their in-store point of sale (POS) advertising and as part of their online campaigns (whether that be their website, social platforms or as part of a wider online advertising campaign).

The challenge

Creating a monthly set of POS which is on brand, compelling and gives a strong call to action to customers and prospects alike. In the first couple of years of working with DestinationSkin, they also had a very limited image library (if you can call four images that?!) which posed originality challenges for the creative team at DNA due to the monthly cycle of the work.

The solution

DNA have produced over 36 sets of POS for DestinationSkin with varying themes, designs and in a complex matrix of shapes and sizes. We have implemented a number of permanent signage designs so that core messages are constant within clinic, supported by the monthly POS. All offline POS has been supported by the relevant online assets.

The outcome

As a result of creative, informative and persuasive POS; DestinationSkin have seen many successful campaigns help them to achieve their objectives, create sales opportunities and strengthen current customer engagement.

The next step will be the rebrand, due to launch in Autumn 2014.

In categories: Advertising, Brand Development, Creativity & Collateral Development, Customer Engagement, Strategic planning

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