Like a lot of organisations, Aldermore operate over a large distributed network (at the time Aldermore had around 800 staff operating over 7 locations), and their offices, as well as departments (within the same location) were, in places, siloed due to a lack of awareness and visibility across the wider business.
We had to develop a concept that would bring individuals together in mixed teams, to achieve a common goal, whilst encouraging them to move more.
After exploring a number of initiatives, we developed the ‘Road to Rio’ Challenge to tie into that year’s Olympic Games. The challenge, over a four week period was to travel (collectively) the 36,000 miles from London to Rio, taking in previous Olympic cities along the way.
We developed an awareness raising campaign that was pushed out through offices, the intranet and through office ambassadors. To encourage participation, we included a charitable element to the challenge, so for every six miles travelled, Aldermore would donate £1 to their chosen charity of the year.
Although there were prizes for both the team and individual that tracked the most miles, it was important that the challenge was inclusive, so almost all activities could be converted into miles – so a simple stroll, gardening, even housework!
Every individual was invited to participate, those that did were divided into mixed ability teams (as there were quite a few sporty sorts in the mix) and everyone received an inexpensive pedometer to help them track their activity.
We developed a ‘Road to Rio’ themed challenge portal, where individuals could submit their activity (or sync it straight from their pedometers). The portal also tracked individual and team activity levels on leader boards and the collective activity was tracked on an interactive map showing progress. Importantly the portal also allowed challenge wide and team chat functionality – both of which were embraced widely.
The Road to Rio challenge was a standout success, with over 70% of the workforce taking part. It created a huge amount of excitement and energy across the organisation.
Individuals embraced their teams and used the portal to communicate with, support and encourage each other. Some climbed mountains, some hopped off the bus a stop or two early – all were congratulated for their efforts and contribution.
Not only did the team reach Rio, they extended the challenge and made it all the way back to London within the four week period.
Not only did the challenge create a sense of comradery and cross location/team working, it also helped generate a £6,000 charitable donation – something that every participant can feel hugely proud of.
In category: Employee Engagement