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How does We are DNA Limited use cookies?

We use cookies to understand how people use our websites and to help us to make your experience of our website better. Some of them are essential for our websites to work properly.

  • Category 1 Strictly necessary cookies

    These cookies are essential in order to enable you to move around the website and use its features. Without these cookies, services you have asked for - like buying one of our products - would not be possible.

    Summary – These cookies enable services you have specifically asked for.

  • Category 2 Performance cookies

    These cookies collect information about how visitors use a website, for instance which pages visitors go to most often, and if they get error messages from web pages. These cookies don’t collect information that identifies a visitor. All information these cookies collect is aggregated and therefore anonymous. It is only used to improve how a website works.

    Summary – These cookies collect anonymous information on the pages visited.

We use cookies to enable the following;

  • Using features on our websites

    We use a session cookie called CAKEPHP. It’s used to retain things like language selection options within the different localised versions of our websites.
    We do not store private data in it and the cookie is automatically removed when the users session ends.

    Cookie name: CAKEPHP
    Category: 1 – Strictly necessary cookie
    Purpose: To retain settings about the current visit to one of websites. Language selection etc.

  • For measuring web traffic

    We use a program called Google Analytics, which in turn uses cookies to help us find out how many people visit our website, which pages and parts are most popular, how long people spend in each area and what information people are searching for. All this insight helps us to understand how we can improve our websites.

    Cookie name: _utma

    Category: 2 – Performance cookie

    Purpose: Saves information about total number of visits to the site, the time of the first visit, previous visit and current visit. This is a persistent cookie with a lifespan of 2 years.

    Cookie name: _utmb

    Category: 2 – Performance cookie

    Purpose: Used to record information about what happened during the current visit or session, including the ability to tell when a session ends.

    Cookie name: _utmc

    Category: 1 – Strictly necessary cookie, 2 – Performance cookie

    Purpose: Session cookie that expires at the end of the current session/visit.

    Cookie name: _utmz

    Category: 2 – Performance cookie

    Purpose: Saves info relating to how a user arrived at a site, the channel though which they came, date/time info and what keywords they used if they arrived via a search engine.

  • How can I manage my cookies and where can I find more information?

    If you don’t want us to use cookies in your web browser, you can remove them from your computer or change your browser settings so that it either blocks cookies altogether or asks you if you’d like to accept them from some websites. As we mentioned earlier, some of our cookies are essential for our websites to work properly.

    The internet industry body, the Internet Advertising Bureau has set up a website to provide information and advice on cookies and another source which gives information about how to delete and control cookies is

    If we change our cookie policy it will be updated on this page. 

  • Links to other websites

    Our website may contain links to enable you to visit other websites of interest easily. However, once you have used these links to leave our site, you should note that we do not have any control over that other website. Therefore, we cannot be responsible for the protection and privacy of any information which you provide whilst visiting such sites and such sites are not governed by this privacy statement. You should exercise caution and look at the privacy statement applicable to the website in question.


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