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Unleash the Power of Employee Advocacy

Build an authentic Employer Brand from your most powerful advocates - your employees!

What is Employee Advocacy?

Employee Advocacy is the practice of your employees promoting your company, culture, and Employer Brand on their personal social media networks. Imagine a team of motivated and engaged employees becoming a walking, talking billboard for your organisation, sharing positive experiences, interesting news, and valuable insights with their own networks.

The benefits of Employee Advocacy

Today's job seekers crave authenticity and transparency. Employee Advocacy showcases your company culture, employee experience, and unique values through the genuine voices of your workforce. Potential candidates see real people they can connect with, not just corporate messaging.


Companies with active Employee Advocacy programmes are 58% more likely to attract top talent. (Source: Social Media Today)


79% of UK job applicants use social media in their job search. (Source: Glassdoor 2022)


Content shared by employees on social media receives 8x the engagement compared to brand-shared content. (Source: Sprout Social 2023)

DNA makes it easy for your employees to be advocates with:

  • Authentic content

    We work closely with advocates to generate top quality content ideas that perfectly combine your Employer Brand message with the authentic views of your employees.

  • Training and support

    Give your employees the confidence and know-how to advocate effectively with hands on guidance and social media training from our team of social media community managers.

  • Analytics and insights

    We track your programme's impact and measure results, continuously feeding back into your business and recruitment objectives and maximising the impact of advocacy for your business.


“The Employee Advocacy programme at Get Living has helped build our reputation both internally and externally and in so doing differentiate us in a busy and fast-moving market. We are grateful to DNA for taking us on this valuable next stage of our journey”

Shona Martin – HR Business Partner, Get Living

Experience the DNA difference

Building a thriving Employee Advocacy programme requires the right plan, resource and knowledge to deliver against objectives. 

Building your advocacy programme with DNA means:

  • A tried and tested process that maximises impact and eliminates risk. 
  • A tailored plan, tied to your Employer Brand and recruitment objectives.
  • A dedicated advocacy strategist and a team of trained and experienced community managers behind every programme.
  • Ongoing support and guidance for your advocates, ensuring they’re engaged with the programme from Day 1.
Watch our employee advocacy webinar

Watch our employee advocacy webinar

Watch the webinar we hosted with In-house Recruitment and one of our lovely clients.

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Employee Advocacy at Get Living

Get Living are leaders in the crowded and competitive Build to Rent market and we wanted to emphasise their preeminent position and clearly differentiate the employment experience they provide.

Read case study

Ready to build your advocacy programme?

Get in touch for a personalised consultation and discover how DNA can help you unlock the power of Employee Advocacy.

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Igniting your Employer Brand through Employee Advocacy

Igniting your Employer Brand through Employee Advocacy

Read more about how you can ignite your employer brand through the power of employee advocacy. A blog by our very own Social Media Strategy Manager, Joe Di-gesse.

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