More Effective Email

Email continues to evolve. It’s always had a high return to cost ratio but is often overlooked and under-utilised.A carefully thought through strategy will maximise the channel’s return, with even the smallest of changes making a big difference. 

The DNA Email Way:

• We can review, define and develop a strategy that identifies opportunities, addresses gaps and guides you along a prioritised roadmap through the customer life cycle – from data acquisition to win back.
• We can improve ROI and engagement by improving relevance, data, preference information, approach to segmentation or test and optimisation (day of week, time of day), providing practical advice and information.
• We can grow your audience by evaluating and optimising capture processes to maximise acquisition, while making further recommendations to reach even more subscribers.
• We can design and build one-off emails, email templates and campaign landing pages using email design best practice.

We can manage campaigns in full or in part, from content development to campaign execution.And consistently review and make recommendations to shape even better strategy.