If you don’t already, you need to start taking social seriously.Most companies now have a strategy in place, whether it’s just monitoring mentions online or actively building communities and nurturing brand advocates. Social media is also an excellent place to carry out research, guide R&D, stay abreast of trends and get feedback on your performance and business ambitions.
Whether you’re B2B or B2C, there’s a social media channel and a strategy to help maximise good returns on relatively small investments, whatever your aims.Social activity needs to be specific, tailored and individual, so there’s no one size fits all approach.
We begin with where you are and take you to where you need to be. We’ll measure your profile and general activity and recommend content strategies and ways to build your audience. We’ll focus on:
We’ll take a snapshot of what’s being said about you, by who and where. We’ll identify successes you can celebrate and issues you must address, key influencers you need to get on-side and how to communicate all of this in the most engaging way.
We’ll then help you to benchmark your activity in the context of the competition, aiming to grow your share of voice.
The outcomes of the audit give us the basis of your social media plan. We’ll talk about what we want to achieve and how we’re going to do that, the best platforms, the right kind of content and messaging, who manages engagement and the guidelines that underpin everything.
A clear plan allows us to start building presence via the right channels and platforms. Within the constricts of each, we’ll roll out your brand consistently – both in terms of design and tone of voice – to give a coherent look and feel. It’s all about personality.
Social media success can be measured in a variety of ways. Whether it’s growth in your community, likes and follows, increase in engagement and conversations or shared content, we’ll measure against our original aims, reviewing activity frequently. This ensures we can report and make recommendations in real time, improving the campaign while it runs.
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