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August 24

Animation for employee and customer engagement

Here at DNA, we are constantly challenged by clients to convey information to staff and customers in an engaging way. Briefs might include promoting a product or service, sharing data (e.g. staff survey results or customer feedback) or launchin...

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April 30

Preparing for your careers site for Google for Jobs

So you’ve probably got a careers site. You’ve probably got an ATS. You’ve probably invested significantly in each. But you’ve also probably heard that Google for Jobs is coming to the UK in 2018 and you’re not sure...

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April 8

Preparing for Google's mobile first index

The introduction of Google’s mobile first index is the biggest change to search in years. Is your website ready? As more and more searches are done from mobile, Google wants their index to reflect the majority of their user preferences.

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March 29

Managing your employer reputation online

We talk to lots of recruiters and although they all have their own unique challenges, one thing they all seem to share is a hatred for review sites like Glassdoor. As we all know, people are more likely to take to online channels to complain ab...

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March 23

When you know you’re getting the employment experience right

There was a really interesting quote in Saturday’s Superbrands supplement from David Philips, Exec Director at the City and Guilds. ‘Having a strong brand purpose means that we are all working together towards a clear and ...

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March 21

5 reasons why your boss doesn’t want to run an employee engagement survey and 5 why he or she really should

We’ve all been there. In the office of the M.D. trying to make the case for running that essential all staff engagement survey. They fidget, wince a bit and even go into the foetal position… and the following are real examples as t...

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