May 2021

Make your Employer Brand the catalyst for positive change that your business needs

Author: John Tarrant

Every organisation is looking for an element of ‘performance shift’ – improving engagement, systems, process, ways of working and how they satisfy the needs of their various stakeholders. Everyone is having to do more, with less, and to navigate their business through uncharted waters. So, if you’re looking for performance shift then that change inevitably relies on a large degree of ‘people shift’ and that means deploying your EVP and employer branding strategy to its best effect.
 
Our BrandShift approach will ensure you can align your people with your purpose and in so doing fully operationalise your EVP and employer brand at every touch point on the employee lifecycle – from establishing a reputation up stream in the talent market to attraction, onboarding, induction, wellbeing, engagement and more all the way to exit and alumni. We’ll obsess about every touch point and the engagement opportunity it represents and ensure that your leaders and managers are able to deliver the employment experience your business needs. 
 
BrandShift will help ensure a consistent and cohesive employment experience for all colleagues right across the employee lifecycle.
 
And together we’ll unlock the potential inherent in your people and your business. BrandShift means performance shift and the commercial gains are too good to ignore.

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