PKF Francis Clark
PKF Francis Clark wanted to develop a new careers site to bring their newly created employer brand to life. It needed to engage candidates at a range of experience levels and across multiple disciplines. PKF Francis Clark wanted to improve the amount of traffic, the quality of applications and really demonstrate their culture in an authentic way. It was very important to offer an excellent candidate experience and they wanted to include interesting content and features.
We designed a new careers site and integrated with their ATS provider – pulling job feeds onto department pages to create an intuitive journey for candidates. The site features content about working in each department – as well as information for experienced hires and the early careers audience (apprenticeships and graduates).
We did a photoshoot to capture their people’s personality and produced two films to bring the employment experience to life in a unique way.
The site contains content and features such as people profiles, events, blog and social feeds, their story, location information and their values – plus candidate resources and FAQs.
The site has been really well received by employees and candidates. They have received lots of lovely feedback on the site, its content and especially the photography, video and people profiles which bring the culture to life. As a result the employer brand recognition has increased since the launch with candidates mentioning to recruiters that they hadn’t thought of them before but were now interested in having a conversation and learning more.
In terms of analytics, the site’s sessions, page views and visit duration have all increased. The bounce rate has reduced and organic and referral traffic has increased.
Check out the site here https://www.pkf-francisclarkcareers.co.uk/
Our client said:
"Throughout the whole project, the team at DNA were fantastic. They took the time to understand what our brief was, interpret it and the results were great. Not only were they knowledgeable and creative, they were also great fun to work with! Fiona was great at keeping us on track with the end goal in sight at all times. I would highly recommend the team at DNA to anyone wanting to look at their EVP, careers site or actually anything people related, I’m looking forward to our next project!"
Rachael Prior - Talent & Learning Manager
We produced a film to tell early careers candidates about working at the firm and what they could offer. The film brings to life the culture and unique experience they can offer.Watch the film
“I would highly recommend the team at DNA to anyone wanting to look at their EVP, careers site or actually anything people related, I’m looking forward to our next project!”
Rachael Prior – Talent & Learning Manager