Descartes’ Smartcompliance offers transport operators a range of solutions aimed at safeguarding their compliance. The solutions offered are varied and complex and we needed to bring the features and benefits to life to generate leads and convert interest to purchases via the e-commerce store.
The website features lots of engaging content aimed at bringing the benefits of the solutions to life for customers. As there is a range of products and solutions, we needed to ensure that users could engage with them and see the advantages they bring.
To do this we developed animated films for all products, downloadable brochures, a range of resources, news and social feeds, and a newsletter sign up to stay in touch with the latest road transport compliance information.
The e-commerce store integrates with Sagepay and offers a range of products – whether instant download, pre-pay software solutions or consumables and hardware for delivery.
The website has seen numerous developments and branding refreshes during its lifecycle – we’ve been working with the client on this site since 2012.
Our client is pleased with the result:
"The web site was delivered on time and on budget. It has enabled us to reduce our spend on SEO and paid Search whilst increasing sign-ups to our Software as a Service by a factor of 10."
Take a look at the site and watch the animations http://smartcompliance.descartes.com/
“The website was delivered on time and on budget. It has enabled us to reduce our spend on SEO and Paid Search whilst increasing sign-ups to our Software as a Service by a factor of 10.”
Andrew Tavener – Head of Marketing