small image of a doctor helping a patient with employee value proposition communications layered over the top. Image of a doctor helping a patient with employee value proposition communications layered over the top.

Medvivo

Medvivo - Employer Branding in the Care Sector

The shortage of GPs and other Clinicians is well known and the company’s ability to deliver the best care now, and to grow in the future, was dependent on being able to find and keep the very best staff – sessional, permanent and temporary. Quite a challenge!
 
Medvivo offer a truly integrated solution to a broad range of health and social care needs, delivering excellence of care through close knit teams of GPs, Nurse Practitioners and other Clinicians, Pharmacists, Clinical Support Staff, First Responders, other Contact Centre Staff and Support Office Professionals. We needed to really understand them – and the staff that make them tick – and put in place the framework to achieve their challenging recruitment and retention goals.

As always, our approach started with listening and understanding. How could we create a brand that helped secure more GPs and more GP hours? How could we attract and retain more Nurses and other Clinicians? How could we create a brand in which the essential support staff and first points of contact – so critical in any care environment – could articulate and exhibit the unique Medvivo approach? And how do we make everyone proud to be part of the Medvivo story?

We spent time with GPs and Nurse Practioners. We spent time in each of the Contact Centre teams. We spent time with the Drivers, the Support Office staff and the Board. In care, everyone matters. And it matters that everyone cares – and that’s certainly what came through loud and clear from all parts of the business. And that’s what we wanted to display in their new Employee Value Proposition, their new Employer Brand – ‘Altogether Better’, their new Careers Site and supporting literature.

The new brand was the platform for us to help reap the benefits of a professionally produced EVP. To have a clear and distinct identity; to be able to take the Medvivo story directly to those hard to reach audiences in their attraction strategy; and to galvanise existing employees, including sessionals, around what Medvivo stand for as an employer and the great work – and the great outcomes – they deliver.

It was great to hear that Medvivo’s EVP and Employer Brand were complimented by the CQC in their assessment of them as outstanding. And some lovely feedback from a lovely client too!

Small image of the Medvivo employee value proposition Image of the Medvivo employee value proposition
Small image showing the Medvivo employer brand Image showing the Medvivo employer brand

Employer Branding

Let us show you where to start and how to engage with the people who’ll make a difference to your business. Find out more about how to create a compelling Employer Brand here.

Find out more
Small image showing the Medvivo employer brand on the home page of the website Image showing the Medvivo employer brand on the home page of the website
Small image showing the Medvivo employer brand on one of the pages of the websiteImage showing the Medvivo employer brand on one of the pages of the website
Small image showing the Medvivo employer brand on one of the pages of the website with a different colourwayImage showing the Medvivo employer brand on one of the pages of the website with a different colourway
Small image showing the Medvivo employer brand on the job search pageImage showing the Medvivo employer brand on the job search page
Small image showing the Medvivo employer brand on a job specific pageImage showing the Medvivo employer brand on a job specific page
small image showing the Medvivo employer brand on various website pages on four mobile screens Image showing the Medvivo employer brand on various website pages on four mobile screens
Small image of printed flyer showing the new employer brand for MedvivoImage of printed flyer showing the new employer brand for Medvivo
Small image of double page spread of a printed flyer showing the new employer brand for MedvivoImage of double page spread of a printed flyer showing the new employer brand for Medvivo

“DNA opened our eyes to the importance of using an agency with a specific expertise in recruitment advertising. Medvivo are looking forward to a long association working with DNA on our corporate journey.”

Nicky Wood – HR Director

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