James Tobias use their brochure to showcase a wide range of commercial storage solution products. In the run up to the world renown Clerkenwell Design Week, their innovative, new products needed their marketing collateral to be a point of difference when talking to current and potential new clients. It was important that the item not only conveyed exactly what they could offer, but also have longevity and not sit on a shelf and be forgotten about.
A box style brochure with individual inserts, that offered versatility and the ability to be tailored to each client. The separate inserts were created by product type, so that each box could be filled with exactly what was relevant, instead of a thick, heavy brochure filled with irrelevant material (which also supported the environmental vision of the business). We also created a summary swatch, that gave an overview on all products as a quick reference guide.
James Tobias now have a unique, versatile brochure that sets them apart from their competitors. The new design offers even further flexibility for the future, as it can be added to over time as and when new products are released, rather than reprinting new brochures. The brochure aligns with their innovative, design-led ethos and was a hit at Clerkenwell Design Week and is still proving to be successful.