As the world of work changes we need to ensure our clients remain ahead of those changes to stay current and relevant. As clients get diminishing returns from job boards, struggle for profile and candidates become more fickle, building employer reputation in the external market is key.
For many organisations it’s apparent that too many people have never heard of them and those that have may only have heard bad stuff anecdotally or via review sites. Building your employer reputation through employee advocacy gives your organisation real presence ‘upstream’ in the talent market – raising profile and awareness to then earn the right to have a recruitment conversation or better still get speculative applicants so you can build a talent pool. Like a good employer brand, a good reputation will both make you money and save you money
So how do you build a good reputation through employee advocacy? Well firstly you need to be seen. And then you need to be seen as a good employer. So, what makes people say, “Oh they’re really good to work for”?
The most authentic, enthusiastic and articulate exponents of your brand and the employment experience you offer are the people who work for you. Our employee advocacy process gives them the platform to communicate their employment experience in a consistent, relevant and personalised way, fully supported and managed by the DNA team.
So how does employee advocacy work? As always it starts with having clear objectives in place and a proven process so that we can plan the work and work the plan – working closely with both HR and Marketing to ensure true cohesion.
We help identify, train and motivate Brand Ambassadors whose role is to create dialogue with peers in the external talent market – whether that is skilled or unskilled, local or global.
We’ll build and execute a compelling content plan and can create the right mix of content for each channel.
As always, we plan carefully, execute with flair and measure everything.
A recent survey said that less than 15% of candidates believe what the C-suite of a company say, less than 25% believe what HR say but more than 66% believe what the employees say. And when this has been applied by companies it really works. One DNA client has had an employee advocacy platform in place for two years and have not placed a single recruitment ad in the last 18 months. Their hires are coming in via social media via employee advocacy.