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IS YOUR EMPLOYER BRAND STILL DELIVERING?


Employer Brand Audit

Like it or not your employer brand will have changed during COVID -19 and an employer brand audit will give you a real time evaluation of what’s going well, where the disconnects (and time bombs!) are and what the essential remedial steps might be. After all, as an employer, you’re not who you say you are, what the staff say you are is the true reality.

The importance of the employer brand to organisational success has never been more critical.

Your employer brand, and specifically the employment experience that sits within it, is often seen as the gap between a leader’s expectation of what the business should achieve and the organisation’s capacity to deliver. Talk to any business leader about what keeps them awake and ‘People’ will be the top answer every time.

However, you now have an amazing opportunity to do things differently with new energy, new focus and a new sense of purpose, enabling you to cast off the elements of the employment experience that are holding you back and build on those elements that are the foundation. And doing nothing is not an option. If great employer brands are built on purpose, authenticity, trust, connection and engagement you’ll need a route map to manage those effectively. Particularly at a time when you could have more people working remotely than ever before, more people anxious about the future and a higher expectation that employers will provide a greater sense of belonging and direction.

Like it or not your employer brand will have changed during COVID -19 and an employer brand audit will give you a real time evaluation of what’s going well, where the disconnects (and time bombs!) are and what the essential remedial steps might be. After all, as an employer, you’re not who you say you are, what the staff say you are is the true reality.

How we can help

Our three step employer brand audit, consisting of objective setting, discovery and recommendations has been designed to help you understand the current status of your employer brand, highlight areas for immediate improvement, identify strategic opportunities for real ROI and build an action plan between the current reality and the employer brand positioning and profile your business needs. An effective employer brand will make you money and save you money. This is a firm foundation to ensure success on that journey.

The audit process has allowed us to implement some compelling employer brand programmes at the heart of many DNA clients. We have saved a financial services organisation nearly £1m in recruitment and turnover costs, two major retailers between £500k and £650k each and a motor services business around £600k in recruitment costs. More than that we have slashed attrition and improved engagement in many others. And for many clients built careers and reputations for them in the process.

Download our guide to Employer Brand Audit.

If you need help assessing the effectiveness of your employer brand and understanding the positive impact it can have across the employee lifecycle, then get in touch for an initial discussion. Call us on 0117 300 3000 or email: hello@wearedna.co.uk

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