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We are DNA

We help clients create stronger brands and better businesses. For some we help them find, keep and engage the staff they need. For others, we help them find, keep and engage the customers they need. And for many we do both.

Compelling. Expert. Refreshing. Hungry. We are DNA. 


Recruitment, retention & engagement

Find out how we can help you find, keep and engage the staff you need to run your business.

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Marketing & customer engagement

Find out how we can help you find, keep and engage the customers you need to make your business successful.

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About us

Find out more about us - what we do, who for and who we are.

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What are we blogging about? Grab a cuppa and have a read

January 16

Company culture in crisis: the internal dangers of growth and acquisition

Growth for most businesses can only be a good thing, but when it happens quickly, it can mean an influx of new people, be that those you’ve hired directly or those who have come with acq...

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December 18

How to develop an engaging careers site

We often get asked how to develop an engaging careers site. We believe that your employer brand and

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December 14

The business case for employer branding

Many organisations are keen to realise the potential of their Employer Brand but often don’t quite know where or how to start on the journey. They think it’s expensive, or maybe they’re not entirely sure what Employer Branding...

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