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We are DNA

We help clients create stronger brands and better businesses. For some we help them find, keep and engage the staff they need. For others, we help them find, keep and engage the customers they need. And for many we do both.

Compelling. Expert. Refreshing. Hungry. We are DNA. 


Recruitment, retention & engagement

Find out how we can help you find, keep and engage the staff you need to run your business.

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Marketing & customer engagement

Find out how we can help you find, keep and engage the customers you need to make your business successful.

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About us

Find out more about us - what we do, who for and who we are.

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What are we blogging about? Grab a cuppa and have a read

July 19

The top 10 mistakes companies make when defining their Employee Value Proposition (EVP)

It’s a hot topic at the moment and seems to be on many HR professionals to-do-list this year. However simple the process may look on the outside it can be fraught with danger. We’ve been in the Employee Value Proposition (EVP) and E...

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July 12

Defining your Employee Value Proposition – why do it?

I had a meeting with the FD of a new client recently. He harrumphed and said ‘Bloody HR, always finding ways to keep themselves busy, what is it they want to spend my money on now?’. We then had ...

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July 4

Age in the workplace is the new diversity - problems and opportunities for society and employers alike

This is a transformational time in the workplace and no more so than in the likelihood of a 5 or 6 generation workforce. Everyone talks about the millennials and generation Z, seemingly ignoring the potential offered by older workers. Indeed, s...

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