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We are DNA

We help clients create stronger brands and better businesses. For some we help them find, keep and engage the staff they need. For others, we help them find, keep and engage the customers they need. And for many we do both.

Compelling. Expert. Refreshing. Hungry. We are DNA. 


Recruitment, retention & engagement

Find out how we can help you find, keep and engage the staff you need to run your business.

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Marketing & customer engagement

Find out how we can help you find, keep and engage the customers you need to make your business successful.

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About us

Find out more about us - what we do, who for and who we are.

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What are we blogging about? Grab a cuppa and have a read

April 26

There's no smoke without fire

“Wow! Just had another candidate cancel an onsite interview based on a Glassdoor review. Pulling out of an interview based on a Glassdoor review is the equivalent to making a critical life decision based on what a Kardashian said...ra...

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April 24

What's your staff retention model?

We’ve just changed our IT outsourcing partner. I know that’s a really dull sentence with which to start a blog but please bear with me.

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April 21

Question of the Week: Books

This week I thought it would be nice to give the team a chance to show off their literary prowess. Great news for you lucky people – now you can eat biscuits like us

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