In 2010, the agency world was changing. Clients wanted smaller, more agile, and expert teams who could deliver effective solutions as true partners. Our Managing Partner, John, was aware of that, and wanting to embrace that change DNA was born. John feels strongly that working for, and with, DNA should feel different and, in that, champions our strong sense of purpose recognising how our work positively affects businesses and peoples’ lives; those of our team here at DNA, our clients, their staff and their customers.
John set up his first agency in 1989 and before founding DNA, had also been the COO and CEO of TMP Worldwide, Monster.com and Barkers.
As a student, interesting holiday jobs included working as a Sugarman and a Fudge Packer at the local chocolate factory, and putting safety fences up around sewage pits in a heatwave (all of which he loved). Outside of work, John loves spending time with his family, keeping fit (ish) and eating/drinking an equal amount of the right and wrong things.