ABD Solutions is an innovative and industry-leading start-up company that is accelerating the transition to automated vehicles within industrial applications. They’re part of the renowned AB Dynamics Group, an existing client. We identified the need to create a brand new identity for their start-up. The challenge lay in creating one that could leverage the existing parent brand’s market position while also communicating this new company’s function. We knew that the design would need to complement the existing branding whilst being robust enough to stand alone. Alongside branding, ABD Solutions required a website that would showcase their products, generate leads and be a platform for exciting new clients with all the possibilities on offer. It needed to illustrate the potential and innovation within the technology without being confusing.
Our designers researched the market extensively and created a brand that encompasses movement, technology, confidence and attention to detail. It is genuinely representative of ABD Solutions. The final website is full of movement and helps to simplify the complex world of automotive vehicles thanks to its breakdown of content and dynamic UX/UI design. Our copywriter created landing page copy from supplied information, ensuring that everything shared was easy to understand on many levels and could be carried through to brochures and social posts.
ABD Solutions were delighted with their slick, modern and flexible branding that has received praise within the sector. Our expertise ensured that we were able to simplify necessary complexities into a clear and concise website that truly showcases the product and solution offering. The website is now a hub of information for the team selling the products and a visually interesting point of reference for those interested in automotive industry news and innovation.