Having developed a new brand for Opus Talent Solutions, we need to roll out the brand style to their other brands, including Opus RS. The new brand needed to be activated on a website and in printed materials aimed at clients and candidates.
We developed a new brand including logo, fonts and imagery styles and then designed a new website to bring it to life. A photoshoot ensured we could bring their people front and centre and our design team developed an imagery and headline style that really differentiated them within the market place.
The website was aimed at clients and candidates. For clients it was important we conveyed all the services Opus RS could offer in the tech recruitment space, as well as the company values, awards and pedigree. We also tell the story of the wider group and include profiles of staff who clients and candidates will speak to. We also produced brochures and corporate materials for clients to refer back to and understand the breadth of the offer from Opus RS and the wider Opus Talent Solutions group.
For candidates, it was essential to show the kinds of career-enhancing opportunities they could offer via their clients. We integrated with their third party job posting tool to display jobs and provide the front end search. We also built jobs by email system so candidates could keep up to date with the latest tech opportunities.
Finally, we built a social advert creator so recruiters could post consistent, professional and branded job adverts on social media channels like LinkedIn to engage with potential candidates.
This brought the brand to life on and offline and created a consistent client and candidate experience.
The client told us they were “thrilled with the new branding”. It was really well received internally and externally, and the website saw an increase in user numbers and engagement. The jobs by email tool ensures there’s plenty of repeat traffic from candidates looking for the best tech sector roles.
We loved working on this project and bringing this brand to life. Check out the website https://www.opusrecruitmentsolutions.com/