Vistry Group
Vistry Group EVP and Employer Brand
Since merging Linden Homes, Bovis Homes and Galliford Try Partnerships, Vistry Group were committed to creating One Vistry so that their teams all unified under one umbrella Group. However, from an external perspective, this was a challenge with multiple consumer-facing brands, and a business built through mergers.
As the next chapter started to unfold for the Group, it was the right time to develop their Employer Brand, understanding their aspirations for their current and future talent, and ensuring we have a brand that is aligned to both business goals and the audiences Vistry wanted to appeal to.
Both internal and external audiences needed to understand what Vistry is, what they were offering and what the future could look like.
To ensure authenticity and understanding across the Group and its various departments and brands, we embarked on a programme of discovery. This ranged from reviewing Peakon employee survey results and external feedback sites such as Glassdoor and Indeed, to holding stakeholder one-to-ones with senior leaders and a range of focus groups with employees. Through the programme of discovery, we understood what was authentically Vistry, and what stood them apart from their competitors. We could then develop the unique messaging that would resonate with colleagues and attract future talent.
After analysing a large amount of data during the discovery phase, we were able to develop a compelling Employee Value Proposition (EVP) and Employer Brand that truly reflects the Vistry ethos. To showcase their new brand identity, we created a fresh and engaging careers site, which is now the face of the company to the outside world. Additionally, we integrated a 'social ad creator' tool that makes it incredibly easy to create on-brand social assets quickly and efficiently. The result of all this hard work is a brand that we can all be proud of, and that truly represents who Vistry are as a company.
Here's what our client had to say:
“DNA are an absolute pleasure to work with. They are so flexible, inspiring, and thanks to them, we have an EVP and Employer Brand we love. Our industry typically comes across in a heavily corporate manner, and it was so enlightening to be able to work on this project with people in mind, and therefore a less corporate, more attractive brand was developed out of this. We look forward to continuing our relationship with DNA across all aspects of our attraction strategy.”
Emma Jones, Group Head of Recruitment and Future Talent
Launch Video
We created a video to launch the new Employer Brand internally.
Careers Site
Take a look at the careers site we created for Vistry to showcase their new brand identity.
Visit site“DNA are an absolute pleasure to work with. They are so flexible, inspiring, and thanks to them, we have an EVP and Employer Brand we love.”
Emma Jones – Group Head of Recruitment and Future Talent