Opus Talent Solutions
Opus approached us with a view to rebranding their business. As a successful recruitment consultancy, they were looking to move into the next phase of their growth and with that development came the rebrand. The existing brand was feeling slightly dated. Along with their parent company, they’d also acquired some other businesses that focussed on specific sectors and these sub-brands also needed to be included in the rebranding exercise.
We presented several designs to Opus and the chosen option was then rolled out across both the main and the sub-brands. They shared a common secondary colour but a colour palette was chosen so that should they need to be seen at any point together, they would complement each other whilst still retaining their own identity. A font was chosen that again spanned all of the brands and was distinctive to them. We also went on to develop the concept brands for all of the individual businesses.
A strong set of logos which sat as well together as they did on their own. The Opus brand gained more traction and awareness and the branding was also rolled out in their offices both in the UK and abroad.
“The global rebrand of Opus Talent Solutions and our sub-brands had an immensely positive impact on our business - externally and internally. ”
Alex Crass – Marketing Director