Joules wanted to create a compelling employer brand and develop a careers site to improve the candidate experience and highlight the range of opportunities on offer. They had a tight budget which we needed to work within and maximise to create the best possible outcome.
We developed an EVP and an employer brand, 'Careers with a splash of colour', which highlighted that Joules offered careers with a difference. It highlighted their quirky heritage and spoke to commercial, can-do people who are both passionate and practical and who would help drive this leading lifestyle brand forwards. This was brought to life with a careers site which included people profiles, information on each role and department, told their story via a slideshow and integrated with their applicant tracking system seamlessly. The site is fully responsive, ensuring all candidates get the best possible experience whether visiting from mobile, tablet or a desktop device.
Joules Careers launched in May 2015 and receives thousands of visitors each month.
"From our first meeting with DNA we knew immediately that our brand and careers site project were in safe hands. We looked at a variety of different consultancies when we initially went to market, however it was DNA's ability to listen and spend time getting under the skin of who we are and what we wanted to achieve with this project that stood out for us. They are innovative and brilliantly creative and flexible in their approach to working with their clients. They have been incredibly reassuring to work with, they 'get us' and have flexed around our schedules and navigated us the whole way through. It can be challenging launching a project in conjunction with the day job but DNA have taken that pain away by being very clear and directive."
Kathryn Bowe, Recruitment & International HR Manager, Joules.
“From our first meeting with DNA we knew immediately that our brand and careers site project were in safe hands. They are innovative and brilliantly creative and flexible in their approach to working with their clients.”
Kathryn Bowe – Recruitment & International HR Manager