A booklet with a career pathway map inside

Lifetime

Journey of a Lifetime

The Challenge
The Solution
The Results

An award-winning training provider, Lifetime are experts in their industry. One of their employee surveys brought up the need for formal development and opportunities for development within the business, but they already had a training and development scheme in place! The Career Pathway Programme lacked visibility and structure. A concept would need to be created to help people understand and engage with the existing internal development programme.

Because Lifetime’s Career Pathway Programme provides structured content across all roles and levels of the organisation, it needed to engage, reach and be understood by all staff so that they could personalise their development and drive high performance. Our creatives would go on to develop a concept to raise the programme's visibility, excite employees and encourage participation. This concept was ‘Journey of a Lifetime’, which also became the name for the project and brand identity.

‘Journey of a Lifetime’ showcases how career pathways don’t have to always go from A to B but can be flexible and adapted to an individual's needs. From knowledge and upskilling to reaching the next level of their role within the pathway, this concept shows that Lifetime’s teams can follow the route they want, see the options available to them and reach their destination of choice. This concept showed that the pathway exists to meet employee needs and the result was increased engagement and satisfaction levels.

“I wanted to say a HUGE thank you to DNA on creating the ‘Journey of a Lifetime’. It has exceeded my expectations, and I cannot wait to launch and build on the concept over the year.”

Tessa James – HR Director