Nology was a start-up business with no name, brand or awareness in the marketplace. They were set up as a training and talent hub whose aim was to take the ‘tech’ out of technology. They wanted to encourage people who had previously never considered technology as an opportunity to explore this world and gain qualifications and experience in order for them to gain a career in tech. We were asked to come up with the name and associated brand and collateral to position them as a serious player.
We came up with the name ‘nology’ with a strapline of ‘Talent in technicolour’ – emphasising the word ‘tech’. We wanted to create bright, bold colours in order to alleviate the common misperception that tech is grey and dull. Aimed at the student market, we also wanted it to be aspirational and visually appealing. After choosing a colour palette, we needed to find a way to create interest and somehow communicate that ‘lightbulb’ moment when someone realised for the first time that tech was actually exciting and had realised that the world of tech held massive opportunities. We represented this by the way ink reacts when dropped into water. That initial drop is the ‘champagne’ moment and then the way that the ink spreads in the water are the ever evolving opportunities. We undertook a photoshoot with models and students and created a suite of imagery.
A strong, bright brand that was different in appearance and worked well in the marketplace. In terms of collateral, we produced a website and digital assets as well as a mixture of printed materials.
“Working with the DNA team, their diverse mix of skillsets and creative talent is a pleasure and a privilege.”
Alex Crass – Marketing Director